Released on = April 16, 2007, 7:31 am

Press Release Author = Ray Hrach

Industry = Marketing

Press Release Summary = Mortgage brokers and loan officers are finding that the use
of real handwriting in their direct mail marketing is increasing their response
rates and generating a large number of quality leads.

Press Release Body = In the highly competitive mortgage industry, mortgage brokers
and loan officers are realizing that real, handwritten envelopes are increasing the
chances of their customer mailings being opened and read. Many of these mortgage
professionals are turning to Write On Results, a Washington, DC-area marketing firm
that specializes in genuine handwriting services, to hand address their envelopes
and improve the response rates of their mailings.

\"We\'re seeing an increasing number of mortgage brokers who are looking to
differentiate themselves with real handwriting,\" said Ray Hrach, Co-founder and Vice
President of Business Development at Write On Results.

Mortgage professionals are using hand addressed mailings for the following reasons:

1) Handwritten mail is always opened, which means increased response rates.
2) Real handwriting offers a greater impact than laser printed envelopes, because
the recipient sees that someone took the time to handwrite their name.
3) Hand addressed envelopes stand out and offer a huge edge over competitors whose
impersonal mail messages end up unopened, and in the trash.

Real handwriting is effective not only for addressing customer prospecting letters,
but is also a way for mortgage brokers to build strong customer loyalty when used in
follow-up mailings and thank you cards. Write On Results addresses these cards and
letters and applies a first-class stamp to ensure that their clients\' messages have
a personal touch.

\"The bottom line is that real handwritten mail is always read, which translates into
response rates that are 400% or higher,\" said Hrach. \"It is a waste of time to do a
targeted mailing of 1-20,000 pieces and not use real handwriting.\"

To learn more about Write On Results' real handwriting services, visit
http://www.writeonresults.com or call 301-624-1705.

About Write On Results
Write On Results provides real handwriting services that dramatically increase
direct mail response rates. They use real people and real pens to hand address their
clients\' mail, guaranteeing that their mailings are opened and improving their
return on investment.

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Web Site = http://www.writeonresults.com

Contact Details = Write On Results
10 North Wisner Street, Suite A
Frederick, MD 21701
1-301-624-1705
info@writeonresults.com
http://www.writeonresults.com